Why and How to Make an E-Book

By: Coach Mackenzie Pearce

Printer Version

Why an e-book?

An e-book is a way to begin to form a relationship with potential clients.

Often, when a visitor to your website leaves their email address, they do so in exchange for a free resource such as an e-book.

The e-book must be something they will find useful and compelling, so as to have them coming back to you for services.

When we say e-book, we are not necessarily talking about a 75 page book of information, although it can be that if you like. We are talking about an e-book as more of a five page free resource.

Find a topic that you are passionate about or have experience with. It really doesn’t matter what the topic is as someone will find it interesting and useful.

Maybe your target coaching market is single parents who often love to scrapbook in their spare time. Set up a scrapbook “how to” ebook, and just offer a series of tips. Maybe you are proficient at searching the internet? No matter what the topic, no matter how basic it seems to you, someone will appreciate it.

How do I make an e-book?

Go to Adobe.com and download their adobe document creator and follow the simple directions from there. Adobe may even offer free trials.

Don’t forget...

To use color and different fonts to accentuate your work and make your ebook easier for others to read.

To include all your contact information at the bottom of your book. You may even want to include your name and telephone number on every page throughout your e-book.