What is Marketing? And How Do I Market My Services?

Coach Mackenzie Pearce

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Very simply, marketing is about letting your future clients know you are out

there, ready and willing to help get them to their goals. I have often heard it

said that it takes five interactions with someone to have sustained enough of a

relationship for them to decide to approach you seeking your services. This is

most commonly accomplished by way of newsletters, free seminars, e-books

and a first free session.

Attracting Clients

How do clients contact you? This is the basic (and most ideal) formula for

attracting clients: a potential client finds your web site on the Internet (how

they do this is explained below), and after viewing your web site and

receiving your free resource, they call your toll free number to book a free

session.

Another possible scenario: you are at a neighborhood function and after

talking with someone for awhile, you bring up that you are a coach. “What’s a

coach?” they ask. You respond with something along the lines of “I help

people, like yourself (important to make it personal), achieve the goals they

have been putting off.” or “I assist people, like yourself, to live the life they

have been dreaming of…”. Then you hand a business card (with your name,

phone number and web site address) over to them and let them know that if

they ever want to continue this conversation or if there is ever anything they

want to talk about, you offer a free session and would be more then happy to

get together. This is commonly known as the elevator speech. An elevator

speech is a description of what you do so short that it can be said in an

elevator in enough time before the person gets off. It is a few sentences that

encompass what you do and how you would assist them in their life. Since

you don’t them that well yet, it must be somewhat generic:

“I assist professionals, like yourself, in achieving and maintaining the lifestyle

they desire.”

You Are Your Greatest Marketing Tool

Take these words to heart: you are your greatest marketing tool. A very basic

principle of attracting clients is to live the life you would want for them. I

understand that not everyone has the same idea as to what their “ideal” life is,

but contentment is universal. Become content with your life. Whatever is not

working in your life right now, repair it. You must live by example. I am not

saying that your life must be viewed by others as perfect, your house could be

a complete mess 6 out of 7 days, but if that is ideal for you, then when talking

to your potential clients they will sense that your life is in order and that you

are content and it will act as extra motivation for them to seek out your

coaching services.Web Advertising

Having your site featured on the Internet alone is not enough. People often try

to search for websites they’ve created by using search engines (such as

google.com ), only to be surprised when their site does not pop up. It takes

time and certain criteria for your site to be listed on the first page of search

results. The necessary criteria will be covered in the web site section of your

lessons. Below we discuss a common option that people use until their site is

receiving a high search engine ranking. This option is known as pay per click

advertising.