Pay Per Click Advertising (PPC)

PPC advertising is a way to get your website noticed outside of search

engines. Having your site listed in search engines is not enough. It may seem

like enough to those people whose sites pop up on the first page when you

have entered what you are searching for, but for the rest of us whose sites are

listed among the millions of others, it does us no good. So how do we get

people to know that we are available to coach?

There is a world of people we could be coaching, and it is important that we

find a cost effective way to let them know about us. That is what PPC is for.

Let me explain how PPC works. When you go (for example) to google.com

and you type in “coach”, a page of about 10 site listings appear. 10 of about 8

million. To the left of those sites are ads. Ads that have something to do with

coaching. You would like to be those ads. The great thing about these ads is

that you are not charged every time they are shown, you are only charged

when people click on your ad. And how much are you charged per ad? You

decide, the prices ranging between $0.05 a click to whatever you decide.

Another popular way to advertise on the internet is by banner clicking. This is

similar to PPC advertising, but consists of banners located on specific sites

that your potential customers might visit. This is not as popular, and is

currently not known to be particularly effective.

Sign up (after you have your site) for Pay Per Click advertising. We can it for you or you can do it on your own.